Conserving our planet's botanical resources and ecosystems

Fashion versus Function in the Canopy? Levi’s talk to CanopyMeg

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In this article from Levi Strauss & Co., CanopyMeg is described as being a modern day pioneer who wears her Levi’s® in the rainforest treetops.

Dr. Meg Lowman is a woman of many titles; she is an American biologist, educator, ecologist, writer, editor and public speaker. But of all these titles she prefers one nickname: Canopy Meg.

National Geographic has called her the “real-life Lorax,” while the Wall Street Journal has dubbed her “Einstein of the treetops.” Others affectionately know her as the “mother of canopy research” for her pioneering work establishing the field of canopy ecology.

For over thirty years, Meg has solved mysteries of insects and ecosystem health in the highest layer of the world’s forests, paving the way by designing tools to study the area – namely, through hot-air balloons and walkways, and in recent years, through drones and mounted cameras.

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